Multivitamins first became available in the early 1940s and Americans have been taking them ever since. They still rank as one of the more popular dietary supplements today. A study recently published in JAMA, an international peer-reviewed medical journal, used the National Health and Nutrition Examination Survey (NHANES) to better understand American supplementation trends. The study involved almost 38,000 adults over multiple years and reported that while supplement use overall has remained consistent from 1999 to 2012, multivitamin consumption decreased from 37 percent to 31 percent. This number was offset by significant increases in certain standalone supplements such as vitamin D and omega-3.
Q: Why are some American’s opting out of multivitamins?
A: Credentialed doctors and researchers sit on both sides of the multivitamin fence. Many doctors routinely promote taking a daily multivitamin, while others remain unconvinced of the benefits. Debate especially exists over taking multivitamins to prevent chronic diseases such as cancer or heart disease. In 2006, at the National Institutes of Health an expert panel reviewed research and concluded “the present evidence is insufficient to recommend either for or against the use of multivitamins by the American public to prevent chronic disease.”
It is also commonly known much of the American population is simultaneously obese and malnourished. Many Americans consume energy-rich, nutrient-poor diets that are severely lacking in fruits and vegetables. Consequently, many physicians recommend multivitamins as a tool to help address widespread micronutrient inadequacies.
Q: What is Cooper Clinic’s position?
A: Dr. Kenneth Cooper’s 8 Steps to Get Cooperized includes “Taking the Right Supplements for You.” In general, all dietary supplements are meant to do exactly as their name suggests–supplement a healthy diet. According to the federal government’s 2015-2020 Dietary Guidelines for American, “nutritional needs should be met primarily from foods.” The physicians and registered dietitian nutritionists at Cooper Clinic agree. Unfortunately no miraculous pill to takes the place of a poor diet, but adding a multivitamin to a generally healthy (though imperfect) diet can help address common nutrient deficiencies. A good multivitamin is well-rounded and well-researched so the levels of each vitamin and mineral are at optimal levels.
Q: Will taking a multivitamin give you too much of some nutrients?
A: Two arguments some have against the use of supplements include that people may view supplements as a substitute for healthy eating and secondly, taking supplements may lead to unsafe overconsumption of certain nutrients. According to this publication, surveys find those who take supplements tend to have better than average diets and implement other healthy habits into their lives. The population generally views supplements rightly–as one aspect of an overall initiative to improve health. Furthermore, the incidence of excessive nutrient intake is low.
Q: Which multivitamin is right for me?
A: Elite Athlete – Suggested for those who exercise more than five hours per week at 80 percent of their maximal heart rate. It is formulated for marathon runners, triathletes, cyclists, competitive weight lifters and other athletes who push their body to the limit.
Original Iron Free or Original With Iron – Cooper Complete Original is our most comprehensive multivitamin, however it requires taking eight tablets per day. If this amount cannot be consistently upheld in your routine, Basic One would be a better fit.
Basic One Iron Free or Basic One With Iron – While not as comprehensive as the Original eight-tablet-per-day formula, Basic One was made to be a robust one-a-day alternative for those who prefer a smaller serving size.
Q: Iron Free of With Iron?
A: Typically women in their child-bearing years need supplemental iron. Post-menopausal women and men do not unless their bloodwork reveals a deficiency.
Q: What makes Cooper Complete multivitamins unique?
A: Simply said, the Cooper Complete team does their homework. With an abundance of brands to choose from in a highly unregulated product market, choosing a multivitamin is not an easy task. Savvy consumers are used to relying on product labels to help them make informed decisions, but unfortunately the Daily Values (DVs) listed on supplement labels do not currently reflect the latest recommendations from the Food and Nutrition Board of the U.S. Institute of Medicine. Most of the DVs shown are based on outdated recommendations that won’t be updated on labels at large until 2018.
However, Cooper Complete customers can rest assured that our multivitamins are physician formulated and scientifically founded. Dr. Kenneth Cooper and his team of researchers constantly review each component of the multivitamin in light of the newest science to make sure it contains the proper amount and proper form for optimal health. For example, all Cooper Complete multivitamins have 2000 IU vitamin D–five times the label’s outdated DV. Dr. Cooper and his team have reviewed major scientific journals as well as their own research findings based on Cooper Clinic patients and recommend a baseline of 2000 IU vitamin D daily, so Cooper Complete multivitamins reflect this more reliable recommendation.
If you have any questions about multivitamins or other Cooper Complete supplements, call 888.393.2221 or email firstname.lastname@example.org to talk with our team of experts. Our team, located on the Cooper campus in Dallas, Texas, will happily answer any of your questions directly.
Article by Karen Perkins, Account Executive, Cooper Complete.